Dr. Zuleika Alvarado, PharmD

About us

The woman behind Kiss

Hi. I’m Zuleika, a licensed pharmacist and the founder of Kiss Selfcare.

After an accident, my entire left thigh was scarred, and the skin that had been there was gone. Possibly forever. It left me self-conscious in swimsuits and shorts and less confident in my appearance.

I spent a fortune on products to help my skin recover. Shelves of them, each built around one trendy ingredient at a dose too low to matter, with a price that made no sense.

I knew that with my background as a chemist and pharmacist, I could make something better: a short routine with actives at working doses, gentle enough to use every day, that helps uneven, marked skin look smooth and hydrated. Something affordable, made by hand, and honest about what’s in it.

And so I did. I kissed the seven-step shelf goodbye and made Kiss Selfcare.

Dr. Zuleika Alvarado, PharmD
Founder and pharmacist, Kiss Selfcare

Our ethos

We are here to simplify your skincare routine without cutting the actives.

  1. Our #1 priority is you
  2. Our #2 rule is fewer steps, not fewer actives
  3. Our #3 rule is no trends
Zuleika holding Hydro Glow+ serum and Magic Foam

Our mission

Two steps. That’s the routine.

A cleanser and a serum, formulated by a licensed pharmacist to do the work of a seven-product shelf.

Just the actives.

Every ingredient has a job, and we tell you what it is. No filler, no fear-based labels, no trend of the month.

No middleman.

We make it and sell it to you directly. You pay for the formula, not a department store counter or a famous name.

Facts, not fairy tales.

A pharmacist doesn’t do miracle claims. If we can’t back it up, we don’t say it.

Your barrier comes first.

Hydrating, non-stripping formulas that keep your skin’s barrier healthy for the long run, not just glowing for one selfie.

If it’s not human, it’s not for testing.

We believe our furry friends are just that. Friends. Not test subjects or ingredients. Our products are and always will remain cruelty-free.

Made in USAVeganCruelty freePlant basedParaben freeAlcohol free

Our happy customers

Testimonials

★★★★★
This is literally the first facial serum that did not leave my face feeling greasy or heavy. It goes on smoothly and immediately makes your skin feel and look softer, it also has a very nice smell and texture. Definitely, amazing product for the skin.
Liz P., Kiss customer
★★★★★
Me gusta el olor y la textura del serum mucho. Las fragancias y el alcohol me dan rash. Siempre que uso el serum me siento la cara más brillante y suave. Hoy me puse concealer, lipstick y listo. Foto sin filtro.
Patricia, Kiss customer
★★★★★
Gracias a la Dra. Alvarado por la creación de estos productos. Llevo poco tiempo utilizándolos pero ya puedo dar fe del rico olor que tienen, de la suavidad que te dejan en la piel y la frescura que sientes después de lavarte. Definitivamente, fue una buena inversión :)
Elein F., Kiss customer

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