Our Ethos

We are here to simplify your skincare routine without sacrificing ingredient quality.

Zuleika Alvarado Founder of Kiss Naturals

Our Mission

Kiss Selfcare is on a mission to create natural products that simplify your skincare routine and to remind you to love yourself the way you are.

As consumers of skincare products, we have realized that brands segregate ingredients so that you have to buy multiple products to achieve healthy, clear, and clean skin.

Many brands are selling identical formulas under different brand names in an effort to steal your hard-earned money by tricking you that their products are better.

Kiss Selfcare was founded by Zuleika Alvarado a licensed Pharmacist and an ex-Proctor & Gamble anti-aging skincare scientist who is a skincare junkie herself. After trying countless products, Zuleika realized there has to be a better way. 

So she sprung into action: thoughtfully sourcing, producing, transporting, and recycling our products with you—and the planet—in mind.


Our #1 Priority is You


This is why our products are:

  • Vegan
  • Cruelty, Alcohol, Paraben & Sulfate-Free
  • Handmade in Florida


Our #2 Rule is More, Not Better


This is why our products are:

  • Combine ingredients that are proven to be safe.
  • You should invest in a few great products instead of a dozen shitty ones.
  • We believe less is more when it comes to our formulas. This is why we are focusing to have as few ingredients as necessary.


Our #3 Rule is No Trends


This is why our products are:

  • We never create a product only because everyone else is doing it.
  • Our products are meant to be timeless, not passing trends or the latest marketing gimmick.
  • We divide our products into two groups - the essentials and supplements. Essentials are products that everyone else needs while the supplements are based on individual needs.


Our Future


Kiss Selfcare is a growing brand—we’re still learning and discovering how to be the best brand for our community. We are small and scrappy with a can-do attitude. We are hungry to serve you and learn how we can help you. Feel free to write to us and DM us with your skincare challenges - we are happy to help you in any way that we can.