3 Secrets Big Skincare Brands Don’t Want You To Know
Flip over your favorite serum, lip gloss or makeup remover; it doesn’t really matter what you choose, chances are you’re going to be faced with a never-ending list of ingredients that you can’t pronounce.
But here’s the thing: They don’t all bring an added benefit to the party.
So, why are they all included, you might ask?
Get ready to have your mind blown as we reveal the first thing the big boys don’t want you to know:
The only reason to create a complicated formula is so that it can be patented. We could probably, maybe, possibly (?) accept this if it weren’t for the very real fact that:
Like most things in life, therefore, (other than the absence of the Duke of Hastings in season 2 of Bridgerton, which we’re still not over), less is more.
Every Kiss formulation uses the least amount of ingredients possible to achieve healthy skin. All of our products use 10 ingredients or less.
We promise to only send you emails when they’re simple, hilarious and save you money.
You can kiss us later.
Oh, the irony; Nine times out of ten, we’ll buy a skincare product to either prevent or target aging and yet - yet! - the ingredients we’re spending our hard-earned dollars on are probably far older than they should be.
Gulp.
Unlike a fine wine that gets better with age (or, for that matter, mature actresses à la Meryl Streep, Julie Andrews and Judi Dench - Hollywood, take note!), skincare ingredients will lose potency the longer they sit in a warehouse or on a shelf.
And this happens all the time in the big brands you know and love simply because they are just so goddam big and, therefore, must mass-produce to distribute globally and take over the world (muahahaha).
Ahem.
To preserve their formulas, therefore, the big companies must add - yup, you’ve guessed it - preservatives, which are often in the form of parabens (a carcinogen).
This - of course - also brings us back to the issue of too many ingredients.
It’s a lose-lose situation unless you decide to ditch the bigger brands and focus, instead, on the smaller, more personal ones - like us, in fact!
That’s because here at Kiss, we do things differently - formulating our products weekly and shipping directly to our customers for each order to eliminate the need for unnecessary storage and preservatives.
Oh, the irony; Nine times out of ten, we’ll buy a skincare product to either prevent or target aging and yet - yet! - the ingredients we’re spending our hard-earned dollars on are probably far older than they should be.
Gulp.
Unlike a fine wine that gets better with age (or, for that matter, mature actresses à la Meryl Streep, Julie Andrews and Judi Dench - Hollywood, take note!), skincare ingredients will lose potency the longer they sit in a warehouse or on a shelf.
And this happens all the time in the big brands you know and love simply because they are just so goddam big and, therefore, must mass-produce to distribute globally and take over the world (muahahaha).
Ahem.
To preserve their formulas, therefore, the big companies must add - yup, you’ve guessed it - preservatives, which are often in the form of parabens (a carcinogen). This - of course - also brings us back to the issue of too many ingredients.
It’s a lose-lose situation unless you decide to ditch the bigger brands and focus, instead, on the smaller, more personal ones - like us, in fact!
That’s because here at Kiss, we do things differently - formulating our products weekly and shipping directly to our customers for each order to eliminate the need for unnecessary storage and preservatives.
We promise to only send you emails when they’re simple, hilarious and save you money.
You can kiss us later.
This is a big one to process, we get it, so we’ll let this just sink in a moment.
There’s nothing speculative about this, unfortunately (remember, insider information, and all that?).
Here are the key takeaways you need from this:
You should really give Kiss products a try!
Simple, plant-based, transparent and sustainable, Kiss is the small-batch, handmade skincare you never knew you needed - until now.
Sign up for our newsletter to get only the ingredients you need, thank us later.
We promise to only send you emails when they’re simple, hilarious and save you money.
You can kiss us later.