2. The ingredients in your skincare products are probably older than you think
Oh, the irony; Nine times out of ten, we’ll buy a skincare product to either prevent or target aging and yet - yet! - the ingredients we’re spending our hard-earned dollars on are probably far older than they should be.
Unlike a fine wine that gets better with age (or, for that matter, mature actresses à la Meryl Streep, Julie Andrews and Judi Dench - Hollywood, take note!), skincare ingredients will lose potency the longer they sit in a warehouse or on a shelf.
And this happens all the time in the big brands you know and love simply because they are just so goddam big and, therefore, must mass-produce to distribute globally and take over the world (muahahaha).
To preserve their formulas, therefore, the big companies must add - yup, you’ve guessed it - preservatives, which are often in the form of parabens (a carcinogen).
This - of course - also brings us back to the issue of too many ingredients.
It’s a lose-lose situation unless you decide to ditch the bigger brands and focus, instead, on the smaller, more personal ones - like us, in fact!
That’s because here at Kiss, we do things differently - formulating our products weekly and shipping directly to our customers for each order to eliminate the need for unnecessary storage and preservatives.